UVIU

Interaction models for a two-sided creator and fan platform, mobile and desktop.

Aylo · UI/UX Designer, later Lead UI/UX Designer · 2019 to 2023 · Responsive web

Disclaimer: Due to non-disclosure agreements with Aylo, I am limited in the amount of work I can show.

Context and team

UVIU was a creator and fan platform: creators published content, messaged their audience and monetised through subscriptions and digital purchases. I was the lead designer on the product, working with Aylo's Canadian team: a product owner, a business analyst and the engineering team, with stakeholder discussion happening directly rather than through intermediaries. After Aylo's acquisition of Fancentro, UVIU's functionality was folded into the Fancentro ecosystem.

My remit

UX structure, navigation, core flows and UI across both the creator and fan sides, on mobile and desktop, with input from requirements gathering onward in direct discussion with the Canadian stakeholders. Interactive prototypes and usability testing to validate flows before build.

One decision: one component language for two audiences

Creator and fan experiences on this kind of platform tend to drift into two separate products. I designed one shared set of cards, feeds and messaging surfaces with role-specific states, so a creator moving between managing their page and browsing as a fan never relearned the interface, and engineering maintained one component library instead of two.

Result

UVIU launched with models from PornHub utilizing the platform for their more premium content. After the acquisition of Fancentro, core interaction models carried integrated into it and UVIU operations carried on as a merged product with Fancentro.