I work on complex digital platforms used by global audiences, where I define UX architecture, improve usability, and help create scalable product systems. My work spans fintech, media, marketplaces, and high-traffic consumer platforms.

With over seven years of experience, I’ve led redesign initiatives, optimized user flows, and contributed to design systems that support long-term product growth and consistency. I work closely with product managers and engineers to ensure design decisions align with both user needs and technical realities.

My background in software development gives me a deep understanding of how products are built. This allows me to design solutions that are not only intuitive, but structurally sound and implementable.

I approach design as a process of reducing complexity, identifying what matters, removing what doesn’t, and creating experiences that feel clear, efficient, and inevitable.

Outside of design, I train regularly, cook obsessively, and have played competitive handball for most of my life. These disciplines reinforce the same values I apply to design: consistency, precision, and long-term thinking.