Mainhub

Designing a centralized creator dashboard for managing content, engagement, and earnings.

Disclaimer: Due to non-disclosure agreements with Aylo, I am limited in the amount of work I can show.

Mainhub was designed as a centralized dashboard allowing creators to manage their presence across multiple products within the platform ecosystem. The goal was to provide a single interface where creators could oversee their content, monitor engagement, communicate with fans, and track their earnings in real time.

As Product Designer and UI/UX Lead, I worked closely with the Canadian product and engineering teams to define the experience and deliver a modern creator dashboard capable of handling large datasets, analytics, and operational tools in a clear and usable interface.

The project focused on building a scalable management interface that balanced powerful functionality with simplicity, allowing creators to quickly understand performance metrics, manage their accounts, and optimize their revenue streams.

My Role

Product Designer & UI/UX Lead

• Led UX and UI design for the Mainhub creator dashboard

• Defined interaction models and information architecture for complex account management workflows

• Designed data visualization interfaces for earnings, analytics, and engagement metrics

• Collaborated with product managers and engineers across international teams

• Built high-fidelity prototypes and validated flows through usability testing

• Contributed to the overall design system used across creator tools

The Problem

Creators were managing their content, communication, and earnings across multiple products and interfaces. This fragmented workflow made it difficult to understand performance metrics, manage content efficiently, and track monetization activity.

The platform required a unified system that could:

• centralize creator tools across multiple products

• surface key performance metrics in a clear and digestible way

• allow creators to manage content and pricing efficiently

• support messaging, notifications, and account management

• handle large volumes of analytics and financial data

Designing such a system required balancing powerful operational tools with an interface that remained approachable and easy to navigate.

The Outcome

The result was a centralized creator dashboard that streamlined account management across the platform ecosystem. Creators could now monitor their earnings, engagement metrics, and notifications while managing their content and pricing from a single interface.

The redesigned dashboard improved visibility into performance metrics, simplified content management workflows, and provided creators with better tools to optimize their activity and revenue across the platform.

Key Product Initiatives

Dashboard & Account Management

Designed the central interface allowing creators to oversee their account, content, and monetization activity from one unified dashboard.

Data Visualization & Analytics

Developed clear visual systems for displaying earnings, engagement metrics, and performance data, enabling creators to quickly understand and act on key insights.

Content Management Tools

Designed interfaces allowing creators to upload, manage, and price their content across multiple products within the platform ecosystem.

Messaging & Notifications

Integrated communication and notification systems allowing creators to stay connected with their audience and track platform activity in real time.

UX Research & Iterative Optimization

Conducted usability analysis and iterative improvements to ensure the dashboard remained understandable and efficient despite handling complex datasets and operational tools.